PORTFOLIO
2025
CREATIVE DESIGNER
KIMMY TRAN
HELLO
MY NAME IS KIMMY TRAN.
I'm a designer who loves blending creativity with efficiency, particularly thriving in fast-paced environments. I take pride in my versatility and ability to deliver high-quality designs across a wide range of needs while embracing the power of collaboration and continuous learning to perpetuate growth.
My experience in B2B SaaS marketing has taught me the importance of adapting and innovating, fueling my passion for introducing compelling, novel designs as part of a team that values imagination and effective communication.
kimmy@kimmytrandesigns.com
EXPERIENCE
TROVATA
Senior Graphic Designer
AUG 2022 - APR 2024
GENERATION GENIUS
Freelance Graphic Designer
FEB 2018 - JAN 2023
ALPHAGRAPHICS
Senior Graphic Designer
JUL 2019 - JUL 2022
TAMPA BAY WAVE
Freelance Graphic Designer
FEB 2023 - PRESENT
GROWCREDIT
Freelance Graphic Designer
MAY 2021 - PRESENT
FLORIDA FUNDERS
Freelance Graphic Designer
SEP 2017 - PRESENT
EDUCATION
UNIVERSITY OF WISCONSIN-MADISON
Bachelor of Fine Arts, Graphic Design
2008 - 2012
SKILLS
Branding & Identity
Graphic Design
Showit Web Design
Logo Design
Brand Awareness
Social Media Advertising
Image Editing
Creativity & Innovation
Print Knowledge
Trade Show Design
SOFTWARE
Optiwatt
Freelance Graphic Designer
DEC 2023 - PRESENT
Launch Team
Freelance Graphic Designer
AUG 2023 - PRESENT
McGuckin Group
Freelance Graphic Designer
MAR 2023 - PRESENT
Florida Funders
VENTURE CAPITAL
Summit Collateral | Illustrator, InDesign, Canva
Florida Funders hosts an annual Summit that brings together investors, founders, and visionaries from across the state and beyond. They needed a complete visual identity built around a new theme and cohesive enough to carry across every surface attendees would encounter throughout the day.
I developed the Summit's brand from the ground up — logo, lanyard and nametag design, slide deck templates, event signage, backdrops, social graphics, t-shirts, and program booklets — building a complete visual ecosystem where every piece was designed to function as a whole. The 2026 Summit drew over 300 accredited investors, VCs, and founders, and every touchpoint from check-in to closing reflected a consistent, intentional brand presence.
Florida Funders
VENTURE CAPITAL
Quarterly Portfolio Company Report | InDesign
Quarterly reporting needed to serve two audiences at once: investors who wanted a high-level view of fund performance, and those who preferred to deep-dive into specific companies. Previous reports grouped all information together, making it difficult to filter by fund, compare metrics quarter-to-quarter, or pull out company-specific insights when communicating with targeted investors.
This design applied the company’s new brand identity to create a modern, cohesive visual system. Quarterly KPIs are presented at a glance, while multi-quarter graphs highlight growth trends and performance shifts over time. The final report reads clean, sharp, and investment-friendly while easy to skim at the high level, and easy to expand into detail when needed.
Trovata
FINANCIAL TECHNOLOGY
Guide Resource | InDesign & Illustrator
The project involved creating a comprehensive guide designed to educate Treasurers on the benefits of embracing modern technologies that offer rapid implementation, real-time insights, and automation of routine tasks. The guide highlighted innovative solutions empowering finance teams to become strategic partners within their organizations.
I designed the guide with clarity and accessibility in mind, ensuring it was both easy to read and visually appealing to capture and retain the audience’s attention. The layout was structured to facilitate quick consumption of information, encouraging readers to engage deeply and look forward to downloading subsequent publications. This design approach effectively turned the guide into a valuable resource that spurred ongoing interest and interaction.
Trovata
FINANCIAL TECHNOLOGY
Landing Page Website | Figma
In response to the introduction of an innovative AI feature at this financial tech company, I spearheaded the design of its landing page to align with the modern and technology-driven brand identity. The challenge was to capture the essence of innovation while making the interface user-friendly and visually engaging.
I employed a palette of vibrant colors to inject vitality and attract user attention. The design incorporated product snacks – small, digestible visual elements – each tailored to highlight specific aspects of this new feature. This approach not only enriched the user experience but also facilitated an intuitive understanding of the advanced technology, ultimately enhancing user engagement and interest.
As part of Trovata's ongoing communication strategy, I was tasked with designing various email templates for pipeline campaigns, podcast announcements, monthly newsletters, and product features. The primary objective was to keep the current clients well-informed and engaged, ensuring they read through the entirety of their communications.
To meet this goal, I developed email designs that balanced aesthetic appeal with informational clarity. By leveraging the power of visually appealing layouts and strategic use of colors, each email was crafted to catch the eye and hold the reader’s interest from start to finish. This design strategy not only increased the readability of their emails but also strengthened the brand’s presence in clients' inboxes.
Trovata
FINANCIAL TECHNOLOGY
Email Design | Figma
Trovata
FINANCIAL TECHNOLOGY
Events & Tradeshows | Illustrator
For the Association of Fundraising Professionals (AFP) event, I collaborated with Trovata’s trade show vendor to conceptualize and design a trade show booth that stood out from traditional finance company presentations. The goal was to create a space that was not only visually striking but also aligned with Trovata's modern and innovative brand identity.
The design process began with selecting an appropriate booth structure that maximized visibility and visitor engagement. I then guided the aesthetic direction to ensure that the branding and visuals were cohesive and distinctly "cool" relative to the conventional finance industry standards. This included choosing a modern color scheme, integrating dynamic graphic elements, and ensuring all visual components communicated Trovata's forward-thinking ethos effectively. The final design files provided were tailored to enhance brand recognition and engagement, ensuring that the booth was a standout feature at the AFP event.
Iris AI needed marketing materials that could articulate what makes their platform unique while feeling more refined and consistent than their existing assets. Their previous one-pagers had strong information but lacked visual hierarchy, brand alignment, and the polished presence expected at an enterprise level. The team wanted something elevated that clearly communicated value while presenting Iris AI as an innovative, credible leader in the space.
I redesigned their one-pagers using a structured layout system, sharper typography, and a unified visual language that tied directly into their brand identity. The result: materials that look sharp, read intuitively, and confidently tell the story of what sets Iris AI apart.
IRIS AI
RFP Software
One-Pagers | Canva
TAMPA BAY WAVE
TECH ACCELERATOR
Annual Report | InDesign & Illustrator
The task was to compile and design the annual report for Tampa Bay Wave, detailing the organization’s achievements and milestones over the past year. This report was aimed at stakeholders, including community members and partners, who needed a clear and engaging summary of the year’s successes.
I incorporated branded imagery and custom graphics that underscored key statistics and achievements, enhancing the report’s readability and impact. The visual presentation was carefully crafted to highlight significant data, making it easily accessible and understandable at a glance. This approach not only celebrated the year’s successes but also reinforced Tampa Bay Wave's brand identity and achievements to its community and partners.
TAMPA BAY WAVE
TECH ACCELERATOR
Marketing Collateral | InDesign & Illustrator
The objective was to develop marketing collateral aimed at increasing support and funding for this organization while boosting brand awareness. The materials needed to be informative, engaging, and reflective of the brand's mission and values.
To achieve these goals, I created a series of marketing materials that combined compelling content with captivating visuals. Each piece was designed to inform potential donors and supporters about the impact and needs, using a clear narrative and visually appealing graphics to draw in the audience and encourage their support. This strategic blend of information and aesthetics effectively elevated the brand presence and facilitated successful fundraising efforts.
GENERATION GENIUS
E-LEARNING RESOURCE
Educational Packet | InDesign & Illustrator
Generation Genius is a K-8 educational platform that transforms school science standards into engaging learning experiences. I was tasked with creating an educational packet that included lesson plans, activities, quizzes, and reading materials, all designed to be fun yet educational.
The packets were crafted to resonate with the brand’s playful and educational ethos. I employed a vibrant design palette and intuitive layouts that made learning exciting and accessible for young students. By tailoring the design to align with the brand’s aesthetic, the educational materials effectively supported teachers and captivated students, enriching their learning experience and encouraging interactive engagement with the content.
I developed a series of specialized website templates on the Showit platform tailored specifically for rock bands, musicians, tattoo artists, and studios. The objective was to provide these creative professionals with distinctive, effective online presences that not only stand out visually but also offer simplicity and ease of use for those with varying levels of technical expertise.
Each template was designed with a unique aesthetic that captures the essence of the creative industries they serve, ensuring that each website can make a strong visual impact. Recognizing the potential technical limitations of the users, I ensured that all templates were fully customizable and user-friendly. The design allows for easy adjustments to layouts, graphics, and content without requiring in-depth knowledge of web development—empowering artists to own and personalize their online space effectively. This approach not only enhances their digital presence but also provides a platform that they can confidently manage and adapt as their careers evolve.
PASSION PROJECT
ROCKBANDS & TATTOO ARTISTS
Website Templates | Showit
PASSION PROJECT
MAKEUP & COSMETICS
Brand Identity & Collateral | InDesign, Illustrator, Photoshop
PRIMARY LOGO
SECONDARY LOGO
LOGOMARK
PASSION PROJECT
MAKEUP & COSMETICS
Brand Identity & Collateral | InDesign, Illustrator, Photoshop
PRIMARY LOGO
SECONDARY LOGO
LOGOMARK
"Dear Lilith" faces the challenge of distinguishing itself in the crowded makeup market, where conventional aesthetics often overshadow more unique themes. The brand needs to carve out a niche for its spooky, mystical vibe, ensuring it resonates with an audience seeking makeup with an otherworldly allure. The primary goal was to transform this challenge into an opportunity by creating a mystical brand identity that captivates those drawn to the enchanting, ethereal world.
PASSION PROJECT
MUSIC ARTIST
Brand Identity & Collateral | InDesign, Illustrator, Photoshop
PRIMARY LOGO
LOGOMARK
PASSION PROJECT
MUSIC ARTIST
Brand Identity & Collateral | InDesign, Illustrator, Photoshop
PRIMARY LOGO
LOGOMARK
This project goal was to develop a brand identity as well as a customizable website template specifically designed for bands in the cyberpunk EDM rock genre. The template would focus on capturing the unique neon-grunge aesthetic of such bands, ensuring a distinct and memorable online presence that aligns with their brand identity. The aim was to create a cohesive digital experience that not only showcases the band's music and merchandise but also fosters fan engagement and community building.
