PORTFOLIO
2026
CREATIVE DESIGNER
KIMMY TRAN
HELLO
MY NAME IS KIMMY TRAN.
I'm a designer who loves blending creativity with efficiency, particularly thriving in fast-paced environments. I take pride in my versatility and ability to deliver high-quality designs across a wide range of needs while embracing the power of collaboration and continuous learning to perpetuate growth.
My experience in B2B SaaS marketing has taught me the importance of adapting and innovating, fueling my passion for introducing compelling, novel designs as part of a team that values imagination and effective communication.
kimmy.tee.ran@gmail.com
EXPERIENCE
TROVATA
Senior Graphic Designer
AUG 2022 - APR 2024
GENERATION GENIUS
Freelance Graphic Designer
FEB 2018 - JAN 2023
ALPHAGRAPHICS
Senior Graphic Designer
JUL 2019 - PRESENT
TAMPA BAY WAVE
Freelance Graphic Designer
FEB 2023 - PRESENT
FLORIDA FUNDERS
Freelance Graphic Designer
SEP 2017 - PRESENT
EDUCATION
UNIVERSITY OF WISCONSIN-MADISON
Bachelor of Fine Arts, Graphic Design
2008 - 2012
SKILLS
Branding & Identity
Graphic Design
Showit Web Design
Logo Design
Social Media Advertising
Image Editing
Print Production
Trade Show Design
SOFTWARE
Optiwatt
Freelance Graphic Designer
DEC 2023 - DEC 2025
Launch Team
Freelance Graphic Designer
AUG 2023 - PRESENT
FINBACK INVESTMENT PARTNERS
Freelance Graphic Designer
JUNE 2023 - PRESENT
McGuckin Group
Freelance Graphic Designer
MAR 2023 - PRESENT
Florida Funders
VENTURE CAPITAL
Summit Collateral | Illustrator, InDesign, Canva
Florida Funders hosts an annual Summit that brings together investors, founders, and visionaries from across the state and beyond. They needed a complete visual identity built around a new theme and cohesive enough to carry across every surface attendees would encounter throughout the day.
I developed the Summit's brand from the ground up — logo, lanyard and nametag design, slide deck templates, event signage, backdrops, social graphics, t-shirts, and program booklets — building a complete visual ecosystem where every piece was designed to function as a whole. The 2026 Summit drew over 300 accredited investors, VCs, and founders, and every touchpoint from check-in to closing reflected a consistent, intentional brand presence.
Quarterly Portfolio Company Report | InDesign
Quarterly reporting needed to serve two audiences at once: investors who wanted a high-level view of fund performance, and those who preferred to deep-dive into specific companies. Previous reports grouped all information together, making it difficult to filter by fund, compare metrics quarter-to-quarter, or pull out company-specific insights when communicating with targeted investors.
This design applied the company’s new brand identity to create a modern, cohesive visual system. Quarterly KPIs are presented at a glance, while multi-quarter graphs highlight growth trends and performance shifts over time. The final report reads clean, sharp, and investment-friendly while easy to skim at the high level, and easy to expand into detail when needed.
Investor Resource Guide | InDesign
I designed an investor resource guide that functions as both an education tool and a brand credibility piece, using FLF's dark, high-contrast visual system to signal authority rather than approachability. The structure moves from foundational concepts (what VC is, angel investing, fund types) to deal-specific terminology, then to due diligence and industry resources, so an investor's understanding compounds page by page instead of front-loading definitions they'll forget. Clear section breaks, consistent iconography, and a data-forward layout for return metrics let the guide double as a reference document investors return to, not just a one-time read, which extends its life as a lead-nurture asset well past the initial download.
Trovata
FINANCIAL TECHNOLOGY
Guide Resource | InDesign & Illustrator
The project involved creating a comprehensive guide designed to educate Treasurers on the benefits of embracing modern technologies that offer rapid implementation, real-time insights, and automation of routine tasks. The guide highlighted innovative solutions empowering finance teams to become strategic partners within their organizations.
I designed the guide with clarity and accessibility in mind, ensuring it was both easy to read and visually appealing to capture and retain the audience’s attention. The layout was structured to facilitate quick consumption of information, encouraging readers to engage deeply and look forward to downloading subsequent publications. This design approach effectively turned the guide into a valuable resource that spurred ongoing interest and interaction.
Landing Page Website | Figma
In response to the introduction of an innovative AI feature at this financial tech company, I spearheaded the design of its landing page to align with the modern and technology-driven brand identity. The challenge was to capture the essence of innovation while making the interface user-friendly and visually engaging.
I employed a palette of vibrant colors to inject vitality and attract user attention. The design incorporated product snacks – small, digestible visual elements – each tailored to highlight specific aspects of this new feature. This approach not only enriched the user experience but also facilitated an intuitive understanding of the advanced technology, ultimately enhancing user engagement and interest.
As part of Trovata's ongoing communication strategy, I was tasked with designing various email templates for pipeline campaigns, podcast announcements, monthly newsletters, and product features. The primary objective was to keep the current clients well-informed and engaged, ensuring they read through the entirety of their communications.
To meet this goal, I developed email designs that balanced aesthetic appeal with informational clarity. By leveraging the power of visually appealing layouts and strategic use of colors, each email was crafted to catch the eye and hold the reader’s interest from start to finish. This design strategy not only increased the readability of their emails but also strengthened the brand’s presence in clients' inboxes.
Email Design | Figma
Events & Tradeshows | Illustrator
For the Association of Fundraising Professionals (AFP) event, I collaborated with Trovata’s trade show vendor to conceptualize and design a trade show booth that stood out from traditional finance company presentations. The goal was to create a space that was not only visually striking but also aligned with Trovata's modern and innovative brand identity.
The design process began with selecting an appropriate booth structure that maximized visibility and visitor engagement. I then guided the aesthetic direction to ensure that the branding and visuals were cohesive and distinctly "cool" relative to the conventional finance industry standards. This included choosing a modern color scheme, integrating dynamic graphic elements, and ensuring all visual components communicated Trovata's forward-thinking ethos effectively. The final design files provided were tailored to enhance brand recognition and engagement, ensuring that the booth was a standout feature at the AFP event.
Iris AI needed marketing materials that could articulate what makes their platform unique while feeling more refined and consistent than their existing assets. Their previous one-pagers had strong information but lacked visual hierarchy, brand alignment, and the polished presence expected at an enterprise level. The team wanted something elevated that clearly communicated value while presenting Iris AI as an innovative, credible leader in the space.
I redesigned their one-pagers using a structured layout system, sharper typography, and a unified visual language that tied directly into their brand identity. The result: materials that look sharp, read intuitively, and confidently tell the story of what sets Iris AI apart.
IRIS AI
RFP Software
One-Pagers | Canva
McGuckin Group's business had evolved past what their site was communicating. The site needed to carry a repositioning: from a more general consultancy feel to a sharper, more specific point of view around leadership system design, one that could hold up with the executive teams and complex organizations they now work with.
I worked with them to translate their internal thinking into a site that leads with a clear, distinctive point of view rather than generic consulting language. The design and copy work together and the result is a site that feels like an accurate reflection of the business they are today, and gave them a launch they could stand behind.
McGUCKIN GROUP
Business Consulting
Website | Showit
McGuckin Group had real research: 166 interviews across 13 leadership teams, spanning organizations from $5M to $1B+ in revenue. But raw interview data doesn't sell itself. Without a way to structure it, the findings risked staying buried in notes and quotes, useful internally but with no way to become a credibility-building asset that could reach EMS leaders who'd never sat in on those conversations.
I designed the brief into a document readers could actually navigate, using a consistent visual system, bold numbered section markers, icon-led callouts, and a repeating layout for each of the five tensions so the same structure trains the reader as they move through it, making each new insight faster to absorb than the last.
Brief | InDesign
ComEd, WattTime, and Optiwatt had a strong finding buried in technical analysis, but that finding lived in charts and methodology notes built for a technical audience rather than something partners and stakeholders could quickly read and act on.
I designed the case study to carry the argument visually as much as verbally. Pull quotes, bolded percentages, and consistent section dividers keep the technical substance intact while making sure the headline result, that price alone captures 90%+ of the possible emissions reduction, is what a reader actually walks away remembering.
OPTIWATT
energy management
Case Study | InDesign
Optiwatt's core challenge is a cold-start one: most new EV owners have never heard of demand response or off-peak charging incentives, and "download an app" is a hard ask without immediate, tangible proof of value. On top of that, Optiwatt needed materials that could flex across two very different distribution contexts: a general handout for dealerships or general awareness, and a co-branded piece for a specific utility partnership.
I designed both handouts around the same core idea: make the reward concrete before asking for the download. Across both, actual product UI does the work that marketing copy usually has to do alone: it shows the app functioning rather than just describing it, which builds credibility fast in a format people only glance at for a few seconds.
Marketing Handouts | InDesign
TAMPA BAY WAVE
TECH ACCELERATOR
Annual Report | InDesign & Illustrator
The task was to compile and design the annual report for Tampa Bay Wave, detailing the organization’s achievements and milestones over the past year. This report was aimed at stakeholders, including community members and partners, who needed a clear and engaging summary of the year’s successes.
I incorporated branded imagery and custom graphics that underscored key statistics and achievements, enhancing the report’s readability and impact. The visual presentation was carefully crafted to highlight significant data, making it easily accessible and understandable at a glance. This approach not only celebrated the year’s successes but also reinforced Tampa Bay Wave's brand identity and achievements to its community and partners.
Marketing Collateral | InDesign & Illustrator
The objective was to develop marketing collateral aimed at increasing support and funding for this organization while boosting brand awareness. The materials needed to be informative, engaging, and reflective of the brand's mission and values.
To achieve these goals, I created a series of marketing materials that combined compelling content with captivating visuals. Each piece was designed to inform potential donors and supporters about the impact and needs, using a clear narrative and visually appealing graphics to draw in the audience and encourage their support. This strategic blend of information and aesthetics effectively elevated the brand presence and facilitated successful fundraising efforts.
GENERATION GENIUS
E-LEARNING RESOURCE
Educational Packet | InDesign & Illustrator
Generation Genius is a K-8 educational platform that transforms school science standards into engaging learning experiences. I was tasked with creating an educational packet that included lesson plans, activities, quizzes, and reading materials, all designed to be fun yet educational.
The packets were crafted to resonate with the brand’s playful and educational ethos. I employed a vibrant design palette and intuitive layouts that made learning exciting and accessible for young students. By tailoring the design to align with the brand’s aesthetic, the educational materials effectively supported teachers and captivated students, enriching their learning experience and encouraging interactive engagement with the content.
